Introduction
Consumer Behaviour
Savage x Fenty
Mastercard
Starbucks
Conclusion
References
Introduction
Understanding the background of todays LGBTQ+ consumer
Consumer Behaviour
A look at what we think goes on in LGBTQ+ consumers minds
Savage x Fenty
Rihanna's collaboration with LGBTQ+ producers
Pride Collection
Mastercard
Representing true identities in the banking industry
True Name
Starbucks
Giving the transgender community courage
#whatsyourname
Conclusion
So where does this leave the LGBTQ+ consumer?
Exploring the current state of LGBTQ+ marketing, innovations and international consumer behaviour.
This research was conducted from an urban Western perspective and is grounded in Anglo-American readings of LGBTQ+ history.
LGBTQ+ Innovations in Marketing + Behaviour
